Dux-Soup launches Turbo Edition for smarter, streamlined online lead generation

Holland, 14th January, 2019: Dux-Soup (www.dux-soup.com), developer of the popular Chrome-based LinkedIn extension, has today announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and lead management platforms such as HubSpotMarketoEloquaSalesforcePipedriveZohoSalesflare and Mailchimp, as well as recruitment ATS systems. It enables customers to deploy integrated online lead generation campaigns using LinkedIn, lowering costs, improving response rates and enabling easier communication with the chosen target audience.

The Dux-Soup LinkedIn automation tool was launched three years ago and has already amassed over 40,000 downloads from the Chrome store. It is the most established LinkedIn automation tool available and when used alongside LinkedIn Sales Navigator or Recruiter, enables customers to automate common activities to help grow networks, find and engage with potential prospects, freeing time to begin meaningful and mutually productive conversations that ultimately lead to more sales.

Will van der Sanden, Founder and CEO of Dux-Soup said, “We invest in continually improving our automation platform and one area customers were asking about was integration with CRM systems. The Turbo Edition offers support for major systems such as HubSpot, Marketo, Eloqua, Salesforce, Zoho, Pipedrive, Salesflare and SugarCRM, as well as ATS systems used in recruitment. This enables a more streamlined approach to lead generation that eliminates unnecessary manual effort and provides greater scalability for campaigns. The ability to quickly integrate with a CRM system means that anyone involved in lead generation can improve efficiency and ultimately boost response rates that can lead to rapid sales and pipeline growth.”

The Dux-Soup Turbo Edition uses Zapier, the widely used automation and workflow engine. Thanks to Zapier’s built in integration to over 1,000 systems, users can connect Dux-Soup to their CRM or marketing platform of choice, enabling the automated workflows that underpin modern online marketing campaign management.

“Customers can build end to end lead generation campaigns that leverage targeted LinkedIn data for more accurate, efficient and effective marketing campaigns. The Dux-Soup Turbo Edition uniquely delivers integration with CRM systems enabling marketeers to elevate their lead generation campaigns,” concluded Will.

The Turbo Edition adds to the significant features available in the Free and Professional Editions of Dux-Soup. All three products are easy to use and offer superior functionality along with world class customer support at a fraction of the cost of other offerings in the market. Dux-Soup’s built in intelligence supports natural user behaviour on LinkedIn and ensures usage remains within acceptable limits.

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About Dux-Soup
Dux-Soup is the most established LinkedIn automation tool available on the market. It was created in 2015 to automate time consuming but necessary activities such as obtaining, compiling and managing qualified contacts from LinkedIn. Dux-Soup has been downloaded more than 40,000 times and customers benefit from smarter lead generation leading to rapid ROI, more efficient lead generation and significant time savings. It enables customers to focus on finding and nurturing prospects through the sales process and ultimately winning more business. Visit www.dux-soup.com for more information.

The 2019 EuroSTAR Software Testing Conference Call for Speakers is open!

EuroSTAR is seeking submissions for conference sessions, keynotes, workshops, and tutorials.

This is an opportunity to be part of Europe’s largest and longest running software testing event, to share your expertise with an engaged and interested audience of more than 1,000 delegates. If you have a success story (or how you learnt from failures), a real customer case study or an exciting project to share, you should apply to speak at EuroSTAR.

Since 1993 the EuroSTAR Conference has been the go-to software testing community where software testers can collaboratively work together, share knowledge and fulfill their professional potential. Testers build and renew connections at the conference each November and avail of in-depth testing resources through the online EuroSTAR Huddle which is also available, as a platform, to EuroSTAR speakers.

The 27th EuroSTAR conference will take place in Prague from 11-14 November 2019. The conference itself is high-energy, fun and welcoming. It is held over 4 days with more than 70 sessions, networking events and the largest software testing expo in Europe. Each year the EuroSTAR programme is created by the community for the community. The 2019 Programme Chair, Isabel Evans, her committee, and a wider group of volunteers from the testing world will review all submissions in order to craft the very best selection of talks and workshops for the 1,000 plus EuroSTAR delegates. This year’s conference theme is
Working Well and will take into account testers’ purpose, practices and people.

Submissions are invited across a diverse range of topics including approaches to testing, testing techniques, tools and automation, security, quality, skills and knowledge, teams and organisations as well as ethics, professionalism, how we work and more. See this eBook for all details of the conference topics.

When planning a talk, remember that nothing beats real experiences and sharing case studies of overcoming problems or failures – this is what we learn from! Each of the delegates attending your session will be there because of what you have to say and that is the best feeling.

So start preparing your submission for EuroSTAR 2019 today – the closing date for submissions is Monday 4th February 2019!

See the EuroSTAR Software Testing Conference website for more details.

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For further information:

Please contact Suzanne Meade, Marketing Manager at EuroSTAR Conferences

Affiliate Marketing Myths That Are Holding You Back Financially

Affiliate marketing is definitely something that has gained a lot of popularity, and while it may seem to be an attractive market there are still a lot of potential earners who shy away from establishing their careers as affiliate marketers because of the various myths that surround them.

If you want to become an affiliate marketer then there is no reason for you to hold back, what is important is that you get your facts right and it clear out all your doubts before you take the career plunge. If there are some myths that are troubling you then it’s important to bust them before you make a choice. Here are some affiliate marketing myths that we have busted it for you.

It’s Too Competitive!

Yes it is, but that’s no reason for you to hold back. There’s competition everywhere and as long as you set your head to do the right thing there is nothing that can stop you. When you take on affiliate marketing you need to understand that the competition in this market makes it clear that there is a high demand for marketers and when you choose a product that you know at the back of your hand not only will you be able to promote it more effectively but you will also have an audience that will want to learn about product from your prospective. High level of competition simply means that has a larger market for you to cover.

It’s Only About Niche Product Targeting

You need to think of yourself as a customer so that you understand from the perspective of a customer of what they look for prior to purchasing something online. It’s not just about the niche product, but about anything that you would purchase online. People do not go about shopping without doing research and this is where a strong affiliate marketer plays an important role. When you know a product irrespective of whether it is a high end product or something that is needed on a daily basis, there’s always a large market for that. Do not waste your time choosing products that have high margins, instead look for products that you are more familiar with and you will be able to share that knowledge with the people.

Become Rich Quickly

This is one of the myths that have caught the attention of a number of potential affiliates. However, that is not the case at all. Just like with any other marketing campaign, affiliate marketing is also dependent on a number of right decisions as well as steps that need to be taken. One of the major things that you need to do with regards to affiliate marketing is picking the top affiliate tracking software.

Apart from that you also need to bring in the right relationships in order to make your affiliate marketing efforts work out. While there is money to be earned as far as affiliate marketing is concerned, the riches are not immediate. You need to be patient with affiliate marketing and you will see the results probably 6 to 7 months down the line. Most affiliates give up within the first month because they do not see the money coming in. This is because they expect to become rich quickly without putting in the right kind of effort. Just setting up a blog and choosing an affiliate program does not really help you get anywhere. You need to seek better partnerships and a strategy for updating your content on a daily basis. You need to promote your content and interact with the other channels in order to get your brand name out there.

Success Only Comes To The Experienced

This is the biggest myth that is out there. Many affiliates believe that if they have not managed any affiliate programs in the past they will not be successful as a new affiliate. There is no point in asking a successful affiliate what he or she has done in order to get there. There is sufficient information online in order to get your affiliate up and running. The key to any affiliate marketing success is building relationships and improving on the content that is on your blog. You also need to associate yourself with the right products in order to get customers returning to you time and again. You cannot expect to sell a cell phone every week and expect repeat customers on a monthly basis. Pick a product that is needed by people regularly and then create a demand for it.

The key to a successful affiliate marketing campaign is how well you execute all that you’ve learnt. You need to know what are the basic responsibilities of an affiliate and you need to know how to execute your marketing campaigns. Just knowing everything and not delivering will get you nowhere.

Offering Incentives Do Not Work

This is another myth that a lot of affiliate marketers need to forget about. One of the best ways to get more customers is offering incentives through your email marketing program. A number of affiliates have become successful because they have trusted the email marketing program and gained more customers. When you connect with your customers through an email, there is every possibility that they will trust you because most emails have to go to a filter process and if any mail reaches a customer’s mailbox that means it is not considered spam.

Trust is a major factor when it comes to affiliate marketing and you will be able to build that only through effective email marketing campaigns. Once you get through a customer, your affiliate marketing efforts will pay off in the long run. You need to make sure that you have fresh content on a daily basis and you pick products that you think your potential customer will find useful. Without the right effort you may as well stop your affiliate marketing efforts because it will not get you anywhere.

Author: Sohel Ather

Sauce Labs Unveils Keynote Speakers and Introduces New Awards Program for SauceCon 2019

Continuous testing experts from Walmart Labs and other leading global organizations highlight diverse group of industry speakers

New annual awards program the “Saucys” to recognize testing and digital excellence amongst Sauce Labs user community    

SAN FRANCISCO – January 9, 2019 – Sauce Labs, Inc., provider of the world’s largest continuous testing cloud for web and mobile applications, today announced the full lineup of speakers for SauceCon 2019,  highlighted by keynote addresses from leading experts at Walmart Labs and Forrester Research. The company today also introduced the “Saucys,” a new annual awards program celebrating testing and digital excellence amongst the growing Sauce Labs user community.

On the heels of a sold-out event in San Francisco in 2018, the third-annual SauceCon moves to Austin in 2019. The event will take place from April 24-25, with an optional day of workshops on April 23. More than 500 attendees from across the world are expected. Registration and sponsorship opportunities are still available.

“SauceCon continues to be the premier user conference for top digital brands committed to quality,” said Terri Avnaim, chief marketing officer, Sauce Labs. “We are proud of the depth and diversity of our speaker lineup for 2019, and we are excited to introduce the Saucys to recognize the achievements of the many organizations embracing continuous testing to transform their businesses and achieve digital excellence.”

Diverse Speaker Lineup

Confirmed keynote speakers for SauceCon 2019 include:

  • Claude Jones, Sr. Director of Engineering, Walmart Labs
  • Diego Lo Giudice, Vice President and Principal Analyst, Forrester Research
  • Christine McCarey, Founder & CEO, ImpactDEI, a Leading Diversity, Equity and Inclusion Consultancy
  • Lubos Parobek, Vice President of Products, Sauce Labs

Additional industry speakers of note include:

  • Melissa Benua, Senior Technical Lead, mParticle
  • Richard Bradshaw, Head of Ministry of Testing
  • Jenny Bramble, Test Team Lead, Willowtree
  • Bijoya Chatterjee, Sr. Manager, Software QA Engineering, Sony PlayStation
  • Dave Haeffner, Software Developer, Applitools
  • Angie Jones, Senior Developer Advocate, Applitools
  • Bala Mukund, Director of Technology, Charles Schwab
  • Hima Bindu Peteti, Lead SDET, FannieMae
  • Mike Schober, Managing Director, Technology, Charles Schwab
  • Craig Schwarzwald, Automated Testing Coach, Vanguard
  • Greg Sypolt, Director of Quality Engineering, Gannett | USA Today Network
  • Morgan Vergara, Test Automation Lead, Dell
  • Pranav Verma, Sr. Engineering Manager, Walmart Labs
  • Sneha Viswalingam, Staff Web Test Automation Engineer, Zoll Lifevest
  • Phil Wells, Software Development Engineer in Test, New York Times

Additional Sauce Labs speakers include:

  • Christian Bromann, Software Engineer in Development
  • Samantha Coffman, Product Manager
  • Alissa Lydon, Product Marketing Manager
  • Titus Fortner, Senior Solutions Architect
  • Marcus Merrell, Director of Technical Services
  • Daniel Paulus, Senior Software Engineer
  • Amir Rozenberg, Director of Product Management
  • Wim Selles, Senior Solutions Architect
  • Fernando Vidal, Senior Data Scientist

To view the full lineup of confirmed speakers, visit the SauceCon Website.

“Saucys” Set to Debut at SauceCon 2019

As the Sauce Labs user community continues to expand, the first-annual Saucys will celebrate the outstanding achievements of organizations leveraging automated testing and continuous delivery to make a tangible impact on their businesses. The inaugural awards program will honor continuous testing excellence in each of the following five categories:

  • Most Dramatic Transformation Through Testing
  • Most Outstanding Cultural Commitment to Quality
  • Most Innovative Use of Testing and Automation
  • Best Use of Visibility and Analytics
  • Best New Customer Implementation

Visit the Saucys landing page for more information or to submit a nomination. The nomination period will remain open through March 8, 2019. Finalists will be notified later that month, and the winner in each category will be announced during a special live session at SauceCon 2019.

Helpful Links
SauceCon Website
The 2019 Saucys Nomination Form
Sauce Labs Blog
Sauce Labs on Twitter

About Sauce Labs
Sauce Labs ensures the world’s leading apps and websites work flawlessly on every browser, OS and device. Its award-winning Continuous Testing Cloud provides development and quality teams with instant access to the test coverage, scalability, and analytics they need to deliver a flawless digital experience. Sauce Labs is a privately held company funded by Toba Capital, Salesforce Ventures, Centerview Capital Technology, IVP and Adams Street Partners. For more information, please visit https://saucelabs.com.


Alex Cardenas
Highwire PR for Sauce Labs
415-963-4174 x82

Maturing DevOps adoption increasingly embraces the database, new Redgate research finds

Third annual State of Database DevOps Survey sees closer collaboration between teams, enabling compliance and faster code deployment, and the wider use of DevOps practices across both database and application development

Cambridge UK, Wednesday 9 January 2019 – DevOps adoption is increasing and spreading across organizations, bringing together application and database development, driving business benefits, and having a positive impact on compliance with data privacy regulations. These are the key findings of the third annual State of Database DevOps Survey, carried out by Redgate Software.

The 2019 survey reveals that 85% of the 1,000+ organizations surveyed have either adopted DevOps, or have plans to do so in the next two years, up from 82% in 2018. Standard DevOps practices, such as version control, continuous integration and automated provisioning are being rolled out across both application and database teams, helping speed development and avoiding the database becoming a bottleneck. Overall, 57% of organizations surveyed have already adopted DevOps across some or all of their projects, a rise of over 20% since the first study, published in 2017.

This progress over the past three years backs up other research like the 2018 Accelerate State of DevOps Report, which called out database development for the first time as key to high performance in DevOps. Leading organizations in the Redgate survey understand this, with 23% seeing traditional database practices increasing the risk of failed deployments, and 20% citing slow development and release cycles as major issues with non-DevOps approaches.

Showing the increased appetite for change, over half of organizations (52%) believe they can move to fully automated database DevOps within a year, a figure that rises to 83% for those that have already adopted DevOps across all their other projects.

However, a hardcore of organizations are failing to move forward with DevOps. 15% of those surveyed have no plans to introduce DevOps within the next two years, with 40% of these citing lack of awareness of the business benefits as the main obstacle to adoption. For those who have already embarked on their DevOps journey, the main challenge is disruption to existing workflows. Across all respondents, a lack of skills (22%) and disruption to business (21%) are highlighted as the largest obstacles to success.

The importance of meeting increasingly strict compliance requirements is also a key driver for database DevOps. 61% of organizations think it has a positive impact on meeting regulatory requirements, rising to 66% amongst those who have already adopted it.

Commenting on the findings, Mary Robbins, Redgate Product Marketing Manager, says: “Our third annual survey finds that DevOps adoption is maturing across many leading organizations, with developers, DBAs and other stakeholders working together and adopting common DevOps practices to drive business benefits. However, the picture is also becoming more nuanced – some organizations and sectors seem to be turning their back on the advantages of DevOps, affecting their competitiveness and productivity.”

This is disappointing because those organizations which are adopting DevOps are seeing the introduction of common practices across both application and database development. Version control is now used by 83% of respondents for application development, and 55% for database development, rising steadily from 81% and 53% respectively in 2018. And the use of continuous integration in development has increased even more, from 40% (application) and 21% (database) to 53% and 27%. This in turn is leading to increased usage of third party tools across DevOps processes.

This closer collaboration between developers and DBAs is essential to successful DevOps, and the survey found that traditional barriers are continuing to break down. 62% of respondents said that collaboration between DBAs and developers was ‘Great’ or ‘Good’, rising to 76% amongst those that have adopted DevOps across all projects. 77% of organizations have developers responsible for both database and application development, although this varies by industry and company size, with larger businesses and those in financial services, healthcare and government more likely to have dedicated database developers.

The 2019 State of Database DevOps Survey was based on a survey of over 1,000 IT professionals from around the world. 59% were based in North America, with 24% in Europe and Russia. 48% worked for organizations employing up to 500 staff, with 10% of respondents working for companies with 1,000+ employees.

To download the full 2019 State of Database DevOps Survey, which includes a foreword from Donovan Brown, Principal DevOps Manager at Microsoft, please visit Redgate online. Donovan Brown will also be discussing the findings of the survey in a special webinar on Tuesday 19 February at 4pm GMT. More details can found on the GoToWebinar page.

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For further information, please contact:
Mary Robbins, Product Marketing Manager, Redgate Software

Matt Hilbert, Technology Writer, Redgate Software
07564 778274

About Redgate
Redgate makes ingeniously simple software used by over 800,000 IT professionals, and is the leading Microsoft SQL Server tools vendor. Redgate’s philosophy is to design highly usable, reliable tools which elegantly solve the problems developers and DBAs face every day, and help them to adopt compliant database DevOps. As well as streamlining database development and preventing the database being a bottleneck, this helps organizations introduce data protection by design and by default. As a result, more than 100,000 companies use Redgate tools, including 91% of those in the Fortune 100.

Where To Use Data De-Duplication Technology

Data de-duplication is a process that is used to help reduce the amount of storage space that is used on your system. Not only does the process help to streamline the functionalities in an organization but it also helps you to get a unique and clean list of data that can be more beneficial than a pile of data that contains multiple entries of the same contact.

There are many situations when people in the organization end up saving the same data multiple times and this become one large file of data that is not of any use to the business. Each time you end up adding more data to the original copy the size of the file just keeps on increasing but the value doesn’t really increase. Data de-duplication not only helps to reduce the size of the file but it also works well in making it more beneficial to the business.

There are various places where data de-duplication processes can be used. Any organization that needs to function in today’s date requires data to promote their business. While data plays an important role in the business so does data de-duplication and this simply means that irrespective of what industry or business you belong to, you will need these services at least once.

While data de-duplication may seem like a complicated process, with the help of the right tools you will manage to get it done within a matter of minutes. If the file is considerably large then it would take a longer time to clean the data. This is why it is better for you to run data de-duplication on a regular basis rather than waiting for a large file of data to pile up.

There are various places where data de-duplication can be used and this also includes your cloud data. If you thought that saving data on the cloud would not matter to you too much because you can keep on purchasing more space, you need to understand that while you are purchasing space on the cloud this space is just a waste of money for data that already exists in your system. It can help you to cut down on a lot of expenses that you were initially spending on and this is something that your business can benefit from in the long run. Lesser expenses automatically translate to bigger profit margins.

Data de-duplication is usually the second stage of data cleansing. The first stage of data de-duplication is data cleansing which involves cleaning the data or looking for any inconsistencies or incorrect entries.

This is something that scares a lot of business owners because they don’t want to take the risk of cleaning data because they believe that they will lose a lot of entries in the bargain. The truth however is that irrelevant or inconsistent data that is present in your system is of no value to you in any way. The only thing that happens with the data is it ends up taking up space. Before data de-duplication it is always better to learn about data cleansing that will help you clean out all the incorrect entries and get rid of them immediately. Once this is done, you can then run data cleansing all over again so that all the inconsistent entries that are still present can be sorted out and corrected. Data cleansing doesn’t just involve randomly deleting entries that don’t look correct but rather it helps you to correct incorrect entries and helps you to make use of that contact instead of it going to waste and just occupying space.

De-Duplication Vs. Compression

Many business owners often confuse de-duplication with compression because de-duplication is often referred to data compression. However, de-duplication and compression are very different from each other and while compression can help to save on a little space, it is not as effective as de-duplication.

De-duplication not only helps to save on space but it also makes the data more effective. Compression will only help to reduce the size of the file and most of the time it ends up changing the format to something that is of no use to the business whatsoever. Compression can only make a file a little smaller, but when you use de-duplication you can end up reducing the file size by at least 25 times. This makes it very convenient for you to save on a lot of space as well as money that you were initially investing in the space.

Implementing Data De-Duplication

It is difficult for a number of businesses to figure out how to implement data de-duplication and they usually start off with the first level. However, if you want data de-duplication to work well in your favor then it’s important that you take your time to check out the various stages that you need to follow before data de-duplication. This includes making sure that the data is clean and in the same format. If the data is not in the same format then data de-duplication will not be as beneficial as it would be when the data is precise and accurate. This is because it would be difficult for the process to identify duplicate entries conveniently.

It is important for every business owner to remember the data de-duplication plays an important role in the growth of the business as well as in helping the revenue to increase as well as reduce costs. There are so many things that you need to pay attention to during the data de-duplication process that it’s important you have a ready list in hand that enables you to figure out what step needs to be taken and at what time. While most businesses believe that data de-duplication is something that they do not need for their business the truth is every Industry that needs data needs data de-duplication and since almost all Industries require date on a regular basis this is a process that every business should follow.

Author: Sohel Ather

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