5 Mind-boggling Predictions in Mobile Test Automation For 2019

This is the 11th year for Android and Apple App store in this industry.  In this last decade, we all have seen constant updates, tremendous action, millions of downloads, rave reviews and so much more. In fact, in 2017 Google Play had above 3.5 million and the iOS App Store had more than 2 million apps. Mobile Apps are one of the quickest and constantly update software for the end users. As a result, it requires continuous testing and deployment. Therefore, mobile testing and mobile test automation have major business value for enterprises.

It helps in managing organizational activities and incurring revenue, at an enterprise level. Whereas, it assists in enhanced user experience and smooth app usage, at a customer level. Mobile apps are required to get very innovative, simple and secure to get the desired consumer behavior.

This makes mobile automation testing a very important step in the testing and development cycle. At the same moment, there are big challenges around Mobile app testing. These apps need to guarantee robust security measures and flawless experience for sensitive. Automation lightens the burden of the testing team so that they could pace up the testing activity. This is significant to mobile automation testing.

Bearing in mind that Mobile testing and app development platforms get updated continuously, it is important to have an idea about future upgrades.

Keeping this scenario in mind, we are presenting you five predictions in mobile test automation in 2019.

1. Testing schedules are expected to become less flexible

There are numerous apps released on daily basis, with different aims, and for different users. At the moment, they are updated constantly to make the user experience better. Nevertheless, testing and development teams are always under this pressure to make the user experience better. Test automation is an important decision taken by the app developer to make things happen.

As a consequence, there will be shorter release cycles and the testing schedules will become less flexible. The time to write stable test code will decrease and the code will run instantaneously on the mobile platforms. Therefore, there will very short time to write code and assimilate the test within the framework.

2. Tester Will Be Required to Maximize Test Automation Coverage

Organizations are required to improve test coverage for their enterprise app suite because of the increasing complexity of apps and rising cyber security threats. Testers will put in their efforts to strategize automation procedures and create the required frameworks. Whether you leverage an open source platform or adopt an authorized tool, it must provide more test coverage, solving all issues in the app.

In addition to this, the latest technologies like VR, AI, and chatbots will be incorporated within the app. Test automation will be required to guarantee their functionality and test the app repetitively under changing situations to attain the desired outcome. 

3. Testers Will be Required to Test Latest Devices and Dimensions

The consumer market is crowded with the latest handsets of changing configurations, loaded with diverse OS and screens with different dimensions. This trend has been predicted to increase over the coming time period, which will make testing very challenging and tricky. Test automation frameworks and strategy will be designed to make responsive and secure mobile apps across any device.

Continuous innovation is required for continuous growth and it is not possible without continuous testing across test automation platforms. This will assist the team to check the issues and defect in the early stages of the testing cycle.

4. There Will Be an Enhanced Visibility for Test Automation Procedures

It is not possible for mobile test automation to be successful with quality blind spots. There is always some sort of visibility required by the automation process because testing this app can get difficult. The tools supported for Mobile Test Automation will have to offer prominence for all quality metrics. This will assist teams to attain a summary for every test and every issue.

In addition to this, the testing framework just gets upgraded and grow. Therefore, testers can refer back the test data for the update needed on the code. Factors like failure rates, time utilized, queries relevant to testers can easily tackle. This all improves transparency and teams will become more responsive and attentive.

5. Leveraging Testing Center of Excellence (TCoE) and IP-led Tools

The requirement to leverage a constant testing platform with testing frameworks, desktop browser, an emulator, a range of mobile devices will just increase with increasing testing difficulties. This will assist to reduce irregularities in the testing environment and attain better test coverage for the app.

In addition, this will decrease improvement time and guarantee quality. Automation frameworks must also be updated and improved steadily within an evolved set up.

Author Bio:

Ray Parker is an entrepreneur and internet marketer with over 9 years of experience in Search Engine Optimization, Creative Writer and Digital Marketing.

10 Mobile App Testing Practices You Need to Consider

Are you developing a mobile app? Have you invested in the mobile app testing phase? With the uprising competition in the mobile market, the mobile app developers and business leaders are in the race to launch their application sooner. In this situation, they often overlook the testing phase, which is completely unjustifiable.

The mobile app testing phase, as you might be familiar with, has a significant role in the success of the app. It ensures the standards of your application and predicts the success ratio of your app. If a mobile app is launched without putting efforts into the app testing, it is possible that the users face various major challenges and end up uninstalling the application. As a consequence, your mobile app will fail.

Do you want the same to happen in case of your application? If not, then look forward to these proven mobile app testing practices and launch an optimal mobile application:-

1. Know Your Target Audience

When it comes to mobile app testing, the foremost thing you need to consider is understanding your user base. Study the market to know what your users need – what are their expectations, pain points, and the alternatives they have. These insights will aid you to determine what’s important to your users and build usage patterns and mobile application testing strategy based on the same. In other words, have a comprehensive knowledge about your audience helps you to downsize the efforts you put in the testing phase, by considering only those metrics, devices and other resources that they prefer.

2. Build Device Groups

When you have the user demographic in your hand, the next thing to consider is creating varied mobile device groups. This will help you to categorize the concerns priority-wise and make the best of the app testing procedure. For example, suppose you created three groups A, B, and C representing the latest, old, and older devices, respectively. A will be at a higher priority, while B at lower, and C at the lowest.

Now, when a new feature or update is rolled out, you can easily analyze which group should be entertained with this new update. In this way, you can save time by preventing rolling out an update on least used devices.

3. Consider Standard Test Methods

Call it web testing or mobile app testing, the basics of the testing process is almost similar in both the platforms. So, do not overlook the standard test methods and terms like Boundary values, different coverage types, equivalence classes, acceptance criteria, etc. that you consider while web testing.

4. Test on Different Data Networks

One of the biggest challenges to the mobile app development companies is the abruption of their app’s working when the network fluctuates. Often, the mobile apps crash when the network goes uncertain, resulting in poor user experience. So, it is necessary to practice your application on multiple devices. By doing so, you can provide the end users with better experience and eventually, drive higher ROI.

5. Test for Multiple Languages

As the app localization is becoming a core element of mobile app marketing strategies, it is crucial to look into how your app performs in different languages. For example, if you translate a word from English to Chinese, there are higher chances that the character size and count will vary. This can result in encoding problems, which can further affect your app’s functioning as well as layout. Therefore, it is just to test your mobile app for different languages.

6. Test for Varied Hardware Features

Mobile devices, especially if you talk about Android devices, are packed with powerful hardware and sensors, like acceleration sensors, magnetic sensors, location sensors, pressure and temperature sensors, etc. To ensure that your mobile application employs such hardware and sensors and deliver the optimal experience, test your app against all the sensor-specific features.

Besides, make it certain that your mobile app goes well with the native mobile features like camera, microphone, display, and storage. This, as a whole, will help you to engage users in a better manner and ensure higher ROI.

7. Test for Battery Issues

Battery consumption is yet another factor you can’t overlook during mobile app testing. Various mobile app developers launch their app equipped with the best of the features and functionalities, but their apps fail to retain the user, majorly because those features drain out the whole of the device battery. Thus, it is advisable to keep a note of the battery state every 10 minutes while using the app against every feature. In this way, discover what features and functionalities you need to optimize to prevent battery drainage.

8. Test the App Usability

Checking the app usability is also crucial for ensuring app success in the market. So, don’t skimp this factor while testing your mobile app. Try different navigation paths to cover all the possibilities that a user might go with while using your application. Test each screen and UI element to ensure that the app works effectively. Also, make sure that the app guides users in error situations.

A great practice for testing the app usability is to consider beta testing. That means, asking your customers to check your application before launching it. This will help you to get understanding of how comfortable they are with your mobile app, what glitches they found, and therefore, ensure that your app rocks when reaches the market.

9. Check Log files and App Permissions

A glitch in the way your app responds to the app permissions and works on the log files increases the risk of hacking of the personal information. Due to this, the end users would uninstall the application while leaving a negative feedback; bringing a considerable impact on the app presence in the market.

So, it is imperative for the mobile app testers and quality analysts to consider app permissions and log files. It is necessary to connect the mobile device to your computer to evaluate the errors, check the log files, trace warnings, and the kind of information being shared on the platform, and more.

10. Test for the App Updates

Last but not least, it is must test your mobile application for every app update you will roll out. Use the tools offered by the popular mobile platforms and look into the app performance, and ensure that your mobile application does not crash in between.

Apart from this, check into the device storage consumption rate during installation/uninstallation of the mobile app.

Besides the aforementioned mobile app testing practices, you should consider various other app testing processes and practices to launch an app that market needs. And for that, it is advisable that you consult with the best mobile app development and testing company, or at least employ the best testing tools.


Author: Vijeta Khurana

Benefits of Online Security Products & Service

In 2017, all business houses and individuals who used the Internet for their everyday life got a nasty surprise. A group of Kremlin-linked hackers named Sandstorm released a deadly malware named NotPetya. NotPetya went on to create a damage of $10 Billion and more proving the world that these are truly bad times for anybody who uses the Internet.

The long list of cybersecurity attacks does not end with NotPetya. Some of the other most damaging cybersecurity attacks and data breaches are listed below:

  • Equifax Data Breach – 145.5 Million customer account data breached
  • Uber Data Breach – 57 Million Records containing driver and user hacked
  • WannaCry Cyber Attack – 300,000 Systems all over the world made unusable
  • Yahoo! – 3 Billion Accounts compromised
  • Rasputin Attacks – 60 Universities and Federal Agencies affected

Well, the list clearly shows that even tech giants are no safe from cybersecurity attacks.

There is a pressing need to invest in security products and services. There is a pressing need for everyone who uses digital systems to understand the benefits of using such security products and services.

Personal identity protection

Did you know that your online identity is an asset of its own? In fact, celebrities have such a powerful value for their digital identities that their actions can make or break a brand. For instance, in February 2018, a single tweet by Kylie Jenner tanked the Snapchat market value by $1.3 Billion.

Although average users like you and me cannot command such a fortune with our digital identities, it is still necessary to protect virtual identities. A compromised virtual identity can lead to unnecessary complications, some even punishable in the eyes of law. Like the story of retiree Helen Anderson whose identity was stolen by meth addict for opening new credit cards and for withdrawing sums from bank accounts.

All of us stand the risk of becoming a victim of identity theft like that of Helen Anderson. Online security products and services can help prevent such instances by establishing multiple layers of security around your private information.

Financial protection

The prime reason why hackers are behind our data is because they ultimately lead to our bank accounts. Our online medical reports and location history has little relevance to them. On the other hand, our personal information like birthdays, vehicle numbers, browsing history can help them reverse engineer banking usernames and passwords.

If you are someone who finds solace in using a simple and easy-to-remember password like ‘123456’, ‘password’, etc, then you stand all the chance to be run over by hackers. But, with security mechanisms like two-factor authentication (2FA), one-time-passwords and the likes, your financial information remains secure at all times.

Secured organizational IT assets

Organizational IT assets like databases, data warehouses, customer records, payment information, etc. need to be safeguarded for future use. Also, there could be Intellectual Property Rights, design schemas, codes and much more which should be protected from unauthorized personnel.

Also, in the ecommerce space, users buy more from online stores that they trust than from any other store. Trust is the deciding factor that can result in a buy. As a result, eCommerce players must equip their stores with online security mechanisms like SSL certificates. A Cheap SSL certificate will encrypt the flow of information from the customer to the store’s server thus preventing any leakage of data in between.

Reputation protection

This is the age of social media. News and fake news spread fast like wildfire. Brands and celebrities have to keep their eyes and ears open to spot online threats that could spell doom to their online reputation.

Online reputation management services and security products that help establish the veracity of your individual blogs, websites, social accounts and so on are necessary. Without them, your business reputation can go for a toss and along with it your customers as well.

Protection for private data

Private data includes location, gender information, health records, browsing history, spending habits and so on. In the recent days, all these information have become publicly available thanks to the liberal approach that most users have towards granting app permissions.

Such data mined by mobile apps and online service providers can prove to be a disaster if it falls in the wrong hands. Businesses have the responsibility to ensure that these data are safeguarded and stored in a secure fashion at all times. Especially with the oncoming of GDPR and data protection regulations, organizations must take extensive steps to protect user data from misuse.

Security services help you get back on your feet

Worst case scenario, your identity could be stolen, website hacked and data compromised. In such a scenario, you need professional help to put yourselves back on your feet. Such kind of recovery from a security disaster is not easily done. You need experts hands on deck to take care of the process. Security services will help restore your identity, retrieve personal information, data as well as lock down threatening online content.

Security is good for you

Well, this is a no-brainer. Security is good for you and your business. Security products and services ensure that your data remains safe at all times. It also prevents possible instances of identity theft, data theft, and financial loss. All said the money you spend on security products and services will help you save tons which would otherwise be lost in cybersecurity attacks.

Don’t be misguided by the assumption that hackers target only large business houses with sprawling databases. Even an individual’s identity can help a hacker carry out their illegal activities with ease. Ensure that you have a reliable online security product and service at your disposal to keep things safe and straight.

How to verify a Web Development Company

This article is here to help you with picking the right web design and development company. We’ll cover the following matters:

  • How to find web design and development company?
  • How to find out if web design and development company is any good?
  • How to smoothly walk through the project by choosing the right web design and development company
  • What to expect after finishing a project with web design and development company?

Of course, I don’t reserve the right to know everything and it’s not the purpose of this article. Treat it like a roadmap.

For Whom:

  • People working on a daily basis with the remote teams, as this kind of people are in the constant point of looking for new web design and development company for new projects
  • People seeking for a web design and development company to develop their project
  • You – as I assume you landed here for a reason

Hope that no matter who you are you came here for a great piece of advice which I am about to give you right now. Let’s start.


In the times when finding a contact to someone has never been easier it would be a shame to waste that kind of opportunity while browsing for your next web design and development company. Collecting reviews from the past and current Clients can be the most important stage while seeking for a web design a development company. Why? It’s pretty obvious, isn’t it? Let’s imagine that you found potential web design and development company, you narrowed down the list to, let’s say, five of them. Now you should sit down and think of a couple of questions concerning the most crucial parts of your future project like: formalities, schedule, quality of work & communication, maintenance.

Looking for contact information in the first place go to the official website and social media profiles. Especially check Linkedin profile.

I recommend contacting C-level persons. Keep in mind that they are pretty busy people so try to keep your message short. In brief words explain why you’re approaching them. You also want them to open and answer you, you don’t want your message to be lost among others. That’s why you need to prepare your message a little bit.


If you wish not to contact people I have another thing coming how to quickly verify web design and development company. Have you ever heard about places like:

  • Clutch.co
  • GoodFirms
  • Capterra

Such services are very effective and popular. They are useful for both sides. As says Paweł Jackowski from Polish Software House: “Clutch is a very important source of leads for us. This platform enables companies to quickly check the competence of their contractors and give chance to know latest projects they have carried out”.

If no then you really should go and give them a try while planning your next web based project. Let me tell you in a few words why you should do that.

First of all, web design and development company shows price ranges over there so in the easy way you’re able to filter it according to the budget you have.

You can check all the important information about the web design and development company on Clutch, e.g. average hourly rate.

Second, of all, Clutch.co is a website that requires a lot of effort from web design and development company willing to be listed on Clutch.

How does it look? Each web design and development company that wants to be featured on Clutch must submit at least three representative works of their own. After that Clutch contacts Clients, people behind each of the project, to interview them on how all the web development process was handled by the company. They ask about:

  • project background
  • the quality of provided solution
  • satisfaction with the level of communication
  • things that in an opinion of the Client could have gone better
  • the general recommendation of a certain web development company

As an outcome of such an exact examination, future Clients know what to expect and can be sure that they are picking the right web design and development company for their project. What is more, they are aware of the budget scope.

It is also important to mention other great review services like Good Firms for example. They offer similar things to Clutch so you also should check them out.


Nowadays when you apply for a job in a company you’re asked to perform a test task. It plays an important role in a whole recruiting process because it shows your level of commitment for a certain job and things you can actually do in real life scenarios, apart from what your resume says.

It’s no different when you hire a web design and development company for a project.

In order to do this right, you should follow these tips.

Nicely ask web design and development company if they are willing to work on a test task. It’s still a delicate matter, so you have to stay gentle. There’s nothing more annoying for a Contractor than a Client that comes from the position of power telling them what to do. Try to be friendly right from the beginning.

If a company agrees (which is a good sign, score!) then prepare a small piece of a task for them. It is important to keep it short. The shorter it gets, while being conclusive, the faster you’ll see the results.

Remember that right from the start you should offer money for performing a test task. Even a small amount. It makes you look professional because it shows that you take seriously a whole thing. It also shows respect for someone’s time, work and it creates good, partner relationships for the future.

The whole idea with a test task makes senses only if you set proper key performance indicators which you are going to measure. Of course, every project is different and it is impossible to give a list of all the indicators, but there are general things that are universal for every project.

In my opinion, things that are indispensable for a web development project can be narrowed down to three general things:

  • The quality of that small piece of work you asked to be done. It simply shows the company’s ability to work under pressure.
  • Communication – that simple test task is the best way to find out if people you’re going to cooperate with share the same work attitude as you. It’s crucial.
  • Deadline – it’s funny how people often don’t meet the deadline they set for themselves. By asking a web development company to perform a test task you’re able to verify if they work on schedule.


Presented ideas so far focused on how to pick and verify a web design and development company for your project.

But as important as it is to smoothly walk through a project is to know what kind of things to expect after finishing one.

What are those things?

First of all the maintenance of implemented project. As you can imagine this part is also really important. Why? Because you’re operating on a live body. No one wants fuck ups in a production environment. But hey – let’s face it – fuck ups do happen and key to get rid of them is to have people who’ll take care of it. Here’s a point where having reliable people on board that developed the whole thing is paying off.

Worry free situation is when you are fully aware of what kind of help and support you can expect. It is indispensable to settle all that matters before final implementation of your product. Stuff that you should agree on is their responsibilities. Their range. Of course with that comes agreeing on money amount that they’ll charge for being on duty.

Next thing to look after is a warranty that web design a development company provide after implementing your project. That thing should be included in the contract between you guys. You should check:

  • How long does a warranty last?
  • Does it cover all elements that are part of the contract?
  • Does it specify all kinds of assistance during the warranty period?

These are just three main parts that you should check, but it is a really important part so be sure that you are fully secure. Of course topic of this article are not warranties (hell, that is a topic for another article) so you better go online and check things that you should conclude about a warranty.

Last but not least – copyrights. Obvious thing but more than once I have heard stories about people or companies that forgot to discuss and include that matter in the contract which turned out to be a big problem for them after all. Of course, if you’re working with a serious web design and development company I am sure that they are not kind of people trying to screw you over in that area, but I’m just saying – it cost you nothing to ask them, include copyrights in the contract and then sleep well.


In this article, we wanted to share some knowledge that comes from almost ten years of experience working as a web design and web development company. All of the things discussed in this piece are there to help you to avoid low-quality companies and to encourage you to go and find only the best ones.

To sum up:

  • The best way to find great web design a development company is to go find one and then confront their portfolio with the Clients they are working with. There’s this saying: the one who asks never wanders around. Be that guy, don’t be afraid to ask.
  • Get to know with the review services like the ones described in this article. Clutch.co is one of them.
  • Remember about the connected world. Everyone’s online now, especially people behind IT companies. Go and check them out.
  • Propose a test task. It is always a good idea. When conducting one follow the steps above and make use of the good advice mentioned before to do it right.


John Pallister | john@digitalbizsolutions.net

Optimize Records with Data Scrubbing Software

Every industry dwelling in the extremely tenacious market is striving to prove its potential in order to outshine others. This scenario demands strategic steps that involve proper management of data as well as manpower.

A well-planned organization performs better than the others, irrespective of the category it deals with. Hence, it is important to take care of the expenses and database, which are the prime assets of a firm. How to administer these strategies while improving the integrated performance? By the end of this article, you will have a clear idea of the same.

Implementation of Proper Management Techniques

As mentioned above, database is one of the essential components of a company, irrespective of size and industry. Data scrubbing software offers you a way to manage your organization data with utmost care and proficiency to get the most from it. Taking care of millions of records of an organization is not an easy task to accomplish.

Employing automated software in the system will resolve the challenges associated with the elevating amount of records. Is there any specially designed software that handles the dynamic database?

Will it be wise to invest further in software while industries are looking forward to trimming the expenses? Through this article, we will check these on a brief note.

Software to Manage Huge Database

Quality of data is directly proportional to the revenue generation as it deals with the relationship with the customers. Therefore, it is inevitable to clean the existing database and make sure the fresh entries are inserted in an accurate manner to avoid any discrepancies.

Data scrubbing software ( https://dataladder.com/data-scrubbing-software/ ): It efficiently manages data regardless of the size of database. It accomplishes the task by removing the duplicate, irrelevant, obsolete, and improper information from the principal record, resulting in an enriched database. It not only streamlines the activities associated with your company but also saves ample amount of money, preserving the budget.

Basics of Data Cleaning Software

Data scrubbing or cleaning software is a perfect amalgamation of the tools which deal with messy data of a firm. It is specially designed to come to the rescue of the firms that face mismanagement of database. It examines an array of records in order to procure enriched data free of any duplicate and irrelevant entries. It not only diminishes the effort on your side but also ensures enhanced productivity and elevated revenue generation.

Importance of Data Scrubbing Software

Erroneous and redundant information results in the creation of pseudo leads that transforms the resources into a bad investment. Hence, it is essential to take care of the rising concerns since its advent.

Scrubbing refers to cleaning of database in order to achieve an error-free outcome that is used for establishing a successful business. It effectively removes hundreds of duplicate pieces of information stored in database to help create strategic marketing policies. It also assists in understanding the current status of the business to plan the future endeavors.

Is It Inevitable to Go For Data Quality Management?

Running an organization without proper management of data is equivalent to investing your money without an expectation of enhanced return. Customers are the babies of a firm that demands acute attention and proper administration. A simple mistake, even if you are loaded with millions of customers, can cost your company a bad reputation.

This is a parasite that dwells on your negative decisions resulting in an enormous downfall of the business. Hence, it is inevitable to implement well-designed steps in order to enjoy elevated profit and customer satisfaction.

Revamping Database with This Splendid Software

Data scrubbing software is designed to preserve the exclusive records of the clients who are vulnerable to changing scenarios. Implementation of this software not only ensures retention of the existing customers, but also contributes to the acquisition of new clients.

Let us have a look at the steps that describe the activities accomplished by data cleansing tools:

  • Removal of redundant information– Manual elimination of repetitive cells from the entire database is not possible, which is done in a jiffy by the process of automation. It identifies every duplicate from database and deletes it to obtain non-repetitive sets of records.
  • Matching & merging– Creating a master list is a challenge as an organization has sales as well as service points. This software successfully merges the appropriate fields under a particular client to design a principal record for reference.
  • Rectification of email addresses– It successfully identifies the invalid email IDs and offers relevant suggestions for valid replacements.
  • Eliminating unwanted characters– Presence of an extra space or wrong spellings may lead to the creation of duplicate records. It successfully wipes the unwanted characters and punctuation marks that result in an invalid outcome.
  • Identification of missing data– Due to numerous sources of entries and sales points, it is natural to have information scattered across the entire database. This software successfully accumulates relevant information of specific clients to offer a unified view.
  • Correction of name cases– If planning to initiate direct marketing, it is essential to ensure the spellings and cases of the names are correct. In absence of this, it may impose negative impression on the clients. Data scrubbing tools locate the anomalies and take necessary steps to rectify the same.

How to Implement this Software?

There are numerous service providers in the market that claim to offer a bespoke solution to meet the exclusive demands of the firms. However, it is important to identify the breach between the commitment and reality, which will decide the worth of your investment.

Data Ladder offers the most user-friendly solution in order to cope with the elevating issues of database management.


Maintenance of high-quality database distinguishes you from the other enterprises with poorly managed records. Implementation of data scrubbing software paves a smooth path for your organization to establish itself in the tenacious market.

Give your organization a boost by bestowing it with the exclusive software with an array of attributes that will help it cleanse and de-duplicate the current database. This will reap greater benefits in the years to come.

Author: Sohel Ather

How Do the Companies Benefit from Data Cleansing software?

Data is the most significant component that helps in executing seamless transactions in an organization. It not only allows the employees to establish a healthy relationship with the clients but also enable the administrators to design strategic products to achieve success.

Have you noticed a hike in customer dissatisfaction? Are you coming across elevated complaints of repetitive contact from the potential customers? Are the payment checks being dispatched to invalid addresses? These are the grave concerns that need sorting with an immediate effect. Let us have a look at ways to deal with these issues.

Appropriate Management of an Enormous Storage of Data

Nothing is more contending than the fact that your organization is presented with an enormous amount of data to work with. However, management of these sets of records is more important than having them, as improper handling will attract further dissatisfaction.

While seeking a solution to the aforementioned issues, you may have come across the term data cleansing tools. Is it worth the investment? Are these tools essential for an organization? Through this article, we will understand the basic principle of these tools and the primary attributes associated with it.

What is Data Cleansing?

In simple words, data cleansing is the finest method of removing junk from the pieces of information available in a company. It extracts the essential records from a heap of information, making the fresh set of data easy to access as well as administer. It is also known as data scrubbing that effectively removes irrelevant data from vital pieces of information.

In addition to this, it also rectifies the incorrect information, which ensures an integrated consistency of database.

Why is Data Cleaning Needed?

The way an object, if kept unattended, tends to accumulate dirt on it, data is also susceptible to attract errors. The inflow of data in an organization is an endless process that is vulnerable to get repeated and infected with passing time. The flaws refer to inadequate, redundant, inappropriate, contradictory, variable, imperfect, deficient, and obsolete data, which serves no fruitful purpose.

Data scrubbing tools effectively validate existing information by removing the inefficiencies and establishing refined data.

Importance of Data Cleaning Tools

Software and IT operations are huge arenas to deal with that encounter numerous problems on a daily basis. However, experts in this field believe inefficient data to be the most critical area of concern. It not only eats up space from the storage capacity by loading database with junk but also depletes the speed of execution, reducing productivity. Hence, implementing data cleaning can prove to be extremely valuable for both the administrator as well as employees.

Tools related to the cleansing of data can be manual as well as automated, which are implemented as per the needs of a company. The automated tools are best suited for huge sets of records, as these are predefined with procedures and rules associated with the cleansing process. These are programmed in a specific manner to delete irrelevant and redundant information.

Another advancement associated with these tools is the auto-correction of information related to the addresses. It identifies the location of the clients using satellite and removes the inappropriate entries.

Benefits of Data Cleansing Tools

In most of the industries, database is not properly executed creating hindrance in scalability. However, implementing appropriate tools associated with data cleansing leads to the extraction of great profits with elevated productivity. It also deals with the input of dynamic information of the clients, contributing to hiked satisfaction. The business enterprises can enjoy various other benefits offered by the tool, which are as follows:

  • Improved activities related to customer procurement: – The marketing process gets a positive boost due to the systematic arrangement of data. This also drives the client procurement activities in a fruitful direction that significantly improves the quality of service offered.
  • Target marketing: – Presence of relevant information in database ensures accurate email as well as postal addresses. This enables the employees to contact the customers without any failure, saving on resources and time.
  • Improved decisionmaking process: – Implementation of proper data quality management ensures your organization never misses a single input of a particular client. This allows you to design better-performing products and services as the analytics and integrated business intelligence leads to a better execution of the speculated ideas.
  • Unified practices of business: – Removing irrelevant information from database ensures streamlined business practices that lead to elevated sales and proper management of the existing clients.
  • Successful marketing campaign: – In case of a failed marketing campaign, you can easily study the trail of events associated with the customer response and design the next step accordingly.
  • Enhanced productivity: – The employees can make the most of their working hours with the help of enriched database that is free of any error.
  • Boosts revenue generation: – The response rate of the customers improves drastically as the communication is re-directed in a personalized direction. This results in enhanced conversion rate and elevated revenue generation.
  • Expansion of business: – Business houses depend on existing database before deciding on expansion of business. Therefore, proper information fetches relevant speculation resulting in a logical decision.

It is clear from the above mentioned benefits that implementation of appropriate data cleansing tools is vital for the growth of an organization. However, selection of a competent service provider is also important. Data Ladder designs strategized steps that help in the fruitful execution of the existing database in an affordable manner.


The cornerstone of a successful business is the presence of relevant customer database that is loaded with appropriate and non-repetitive information. Introduction of the finest data cleansing tools ensures you enjoy the most from the available sources of information without any hindrance.

The key to achieving success while running a business is to hire a robust service provider that will design a tailored solution to meet your specific needs. Mobilize greater outcomes from your business with enriched data procured from the unparalleled tools.

Author: Sohel Ather

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