Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector
Latest connector supports creation of Custom Audiences in Google or Facebook
- Enriches audience-building capabilities with advanced profile creation
- Overcomes privacy concerns with compliant customer data capture
- Enables real-time orchestration of digital advertising
Sunbury-on-Thames, 5th July 2018: The latest version of the Celebrus Customer Data Platform (CDP) from D4t4 Solutions Plc has already added new features in the areas of Adobe Experience Cloud integration, audience segmentation and support for Apache Hive open-source data warehouse. The final headline feature is its ability to integrate with Google or Facebook ad networks with its new Custom Audience Connector.
Enhances Google and Facebook ad effectiveness with improved profile creation
Celebrus is the industry’s most advanced unified system for customer data and its advanced profile creation features are now being used to enhance the capabilities of leading ad networks Google and Facebook. The new Custom Audience Connector for Google or Facebook supports these networks’ audience-building features by enhancing their ability to profile users based on common attributes. This profile-matching can be based either on direct correlations between users or on more loose attributes that enable the building of lookalike audiences with similar interests.
Enables compliant profiles of Google and Facebook users – in real-time
Celebrus not only provides first-party compliant data to enable this feature, overcoming any privacy or permissions concerns that may exist, but it also enables this capability in real-time as well as orchestrating adverts with existing Data Management Platforms (DMPs) for the most immediate, accurate and effective campaigns.
Broadest possible reach for Google clients
This feature holds particular benefits for enterprise users of the Google ad network. Integration with Google for creating custom audiences provides access also to YouTube, Gmail and Google Shopping users as well as the Search Network by leveraging Google AdWords Customer Match.
The Celebrus Custom Audience Connector is part of the latest release of the Celebrus Customer Data Platform, Version 8 Update 19. The new features in Version 8 Update 19 further broaden the appeal of Celebrus to enterprises focused on deepening customer engagement and are available immediately for new and existing Celebrus clients.
Celebrus (celebrus.d4t4solutions.com) is the Customer Data Platform from D4t4 Solutions Plc. Celebrus captures the market’s most complete picture of customer behaviour and experience, creating events and profiles in real-time for 1-to-1 personalisation and streaming analytics. Celebrus is quick and easy to deploy and connects to industry-standard data applications for customer insight and engagement. Celebrus also gives clients complete control by enabling best-in-class privacy compliance and flexible options for hosting data on-premise or securely in the cloud.
Celebrus is used by global businesses in banking, insurance, retail, travel, automotive and telco industries, collaborating with leading industry partners to drive rapid transformation in customer engagement programmes.
D4t4 Solutions (www.d4t4solutions.com) is ALL ABOUT THE DATA, providing comprehensive products and services that drive value from clients’ data assets. D4t4 Solutions was established in 1985 and is listed on the AIM market of the London Stock Exchange (stock code: D4T4).
D4t4 Solutions Plc
Tel: +44 (0)1932 893333
D4t4 Solutions Plc
Tel: +44 (0)1932 893386