Facebook to train 25k women entrepreneurs in Odisha

The state government in collaboration with social media giant Facebook would organize workshops for micro, small and medium women entrepreneurs (MSMEs) and women self-help groups on digital marketing skills.

Around 25,000 MSMEs and women SHGs would be trained in next one year as part of the initiative. The decision was taken here at a meeting headed by MSME secretary L N Gupta which was also attended by officials from the US-based social media giant.

The workshops will be held at various locations like Bhubaneswar, Cuttack, Balasore, Berhampur, Angul, Sambalpur, Rourkela, Rayagada, Jeypore, Puri and Keonjhar.

According to an official note, the primary objective of these workshops is to help skill and train MSME entrepreneurs, SHGs and artisans of Odisha to go digital and grow their business by leveraging on social media.

“Facebook team will teach them the digital skills for promotion of their respective products/services so as to increase reach to larger and intended customer base. The workshops will not only digitally empower the MSME entrepreneurs, but will also offer a platform for interaction,” said Gupta.

The workshops will be an important milestone in digital inclusion of the MSMEs and Self Help Group members, said Sujata R Karthikeyan, director Mission Shakti.

Around 800 800 women entrepreneurs and SHG members would attend the first phase workshop here on August 10. The workshop will be launched with the theme #SheMeansBusiness.

Rajat Arora, policy programs manager, Facebook, India & South Asia stated that new world skills will enable the women entrepreneurs to accelerate their business through online exposure and integration with global markets.

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